Deloitte Touche Tohmatsu Limited (DTTL), one of the TOP 4 accounting firms in the world, has announced that it already applied for the domain .deloitte gTLD in ICANN Top Application System.
Heather Hancock, Managing Director, Global Brand & Communications at DTTL explained why the company wants to have .deloitte:
"Being a pioneering applicant for a TLD aligns with the Deloitte brand's positioning and marketplace presence as leader, innovator, and impact maker," said Hancock. "Additionally, the '.deloitte' TLD will offer improved site accessibility and usability to Deloitte member firm clients, recruits, and others for an enhanced online experience–and lay a foundation for future online innovation."
I am not yet convinced that gTLDs are going to disrupt the domain space, but I do think that if mainstream companies like DTTL use and market their gTLDs, consumers will take notice. That being said, there will certainly be a large learning curve and it will take considerable time to change consumer behavior.
It's going to be interesting to see what companies applied for a matching gTLD, and of those companies, which plans to actually use and market the gTLD instead of simply using it for brand protection or internal purposes.
NiceNIC Team
ICANN CNNIC Accredited Registrar
.CN Domain Registration $4.85 + FREE Trustee Service
오늘 .CN 도메인을 구매하고 등록하세요
.CN 도메인 가용성을 확인하고, 새 .CN 도메인을 등록하며, 여러 이름을 일괄 검색하거나 기존 .CN 도메인을 NiceNIC으로 이전하세요. 기업, 도메인 투자자, 에이전시, 호스팅 제공자 및 리셀러를 위해 설계되었습니다.
다음 뉴스: .ORG Registry Partnered with BigRock
