Sex + hot social site = major press

Sex.com relaunches as a Pinterest clone for adult photos.

I’ve got to hand it to the company that bought Sex.com for $13 million: nice PR move.

The site was just relaunched in beta as a “Pinterest for Sex”. That’s a nice way to get buzz.

For news story research purposes I just checked out the site. I assure you it’s NSFW (not safe for work).

I’ve got to believe the site is going to run into all sorts of copyright issues with this new format.

The company put out a “press release” spotted by Kevin Murphy. Unfortunately, it doesn’t give any clues as to who owns the site:

"Pinterest doesn’t allow adult photos, so we felt there was an opportunity in the marketplace for such a service, and with the large amount of adult-oriented traffic, we expect to compete with sites like Tumblr and Pinterest over the next 12 months”  says Fred of Sex.com.

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