NiceNIC CEO Helen met with the Internet Naming Co. (INCO) team during ICANN87 in Bali to discuss deeper cooperation on domain pricing, distinctive domain extensions, premium domain resources, and support for resellers.
The conversation centered on the interests of NiceNIC’s customers and partners: more competitive purchasing conditions, more naming options, and stronger support for businesses selling domains to their own clients.
For NiceNIC, these are priorities worth taking directly to registry partners. A well-matched domain can give a business a clear online identity. Better commercial terms can also give a reseller more flexibility when building an offer for customers.
The meeting formed part of NiceNIC's participation in the ICANN87 Annual General Meeting, taking place in Bali, Indonesia, from October 17 to 22, 2026.
Why Internet Naming Co. Is Relevant to NiceNIC Customers
Internet Naming Co. is an independent registry operator and TLD management company. Its published services include domain extension launches, pricing and promotions, registrar distribution, marketing, and ongoing TLD development.
INCO's official domain portfolio includes .click, .love, .food, and .diy, alongside other extensions. These names connect with different audiences, from digital campaigns and community projects to food businesses and makers.
That variety is relevant to NiceNIC’s customers. A web agency building restaurant websites has different naming needs from a creator launching a craft project or a reseller serving online businesses across several industries.
Closer cooperation with INCO gives NiceNIC an opportunity to explore both the domain choices available to those customers and the commercial conditions under which they can be offered.
Seeking Better Registration, Bulk, and Renewal Pricing
A central priority in the discussion was more competitive pricing, including opportunities for registry-supported promotions, volume purchasing arrangements, and renewal offers.
Each addresses a different customer need.
A registration promotion can help a new business secure its first domain or make a campaign launch more affordable. Volume pricing can matter to agencies and resellers managing repeated orders. Renewal terms affect customers who intend to keep a brand, website, or portfolio for several years.
NiceNIC’s aim is to seek purchasing conditions that create useful value across these situations. For resellers, improved terms could support a more competitive retail offer, greater flexibility in service packages, or more room to cover customer support and operating costs.
The focus on renewals is especially relevant to long-term customer relationships. An attractive starting price is easier to evaluate when the recurring cost is also clear.
Any resulting promotions or commercial arrangements will depend on agreed terms, eligible products, and availability. Customers can review NiceNIC's current domain offers and registration and renewal prices for the conditions available today.
More Domain Choices for Specific Businesses and Projects
Four extensions in INCO’s portfolio show how a broader catalogue can help customers find a name that fits what they are building.
- .CLICK domains can suit campaign destinations, product introductions, creator links, and other projects built around directing visitors to a clear next step.
- .LOVE domains offer naming possibilities for weddings, gifts, communities, and brands organized around shared interests or personal connections.
- .FOOD domains can give restaurants, recipe publishers, food products, and culinary projects an address that immediately communicates their subject.
- .DIY domains can fit makers, repair resources, craft businesses, home projects, and practical learning communities.
These are potential uses based on the meaning of each extension. The strongest choice still depends on the complete name and the people a business wants to reach.
For example, an agency serving independent food businesses could include .food when presenting naming options for a new brand. A company selling craft kits could consider .diy for a project library or customer tutorial site. A campaign team could evaluate .click for a memorable destination linked from advertisements or printed materials.
For resellers, this creates room for more relevant recommendations. A catalogue becomes more useful when customers can connect its extensions with a recognizable business purpose.
NiceNIC is seeking to broaden those choices through its registry relationships, helping customers discover options that fit their brands, audiences, and budgets.
Exploring Premium Domain Resources
Premium domain resources were another focus of the conversation with INCO.
Some customers want a particularly short name, a strong commercial term, or a close match between their brand and an extension. Access to a broader range of premium names can give those customers more options to evaluate.
NiceNIC’s goal is to explore how deeper cooperation can improve access to these resources and make relevant opportunities easier to bring to customers and resellers.
The commercial details matter alongside the name itself. Registry-designated premium domains can carry premium renewal pricing, so the initial purchase price and ongoing cost need to be considered separately. NiceNIC's guide to premium domain renewal fees explains that distinction.
For a reseller, a useful premium-domain recommendation connects a specific name with a customer’s project and budget. Premium status alone does not establish future resale value.
Stronger Support for Domain Resellers
Helen’s discussion with INCO also covered the prospect of more attractive reseller conditions, marketing support, and channel resources.
Wholesale pricing is one part of that opportunity. Resellers also need to understand which products suit their customers, how an offer can be promoted, and what conditions apply throughout a campaign.
Registry support could take several practical forms, subject to agreement: clearer product information, campaign materials, advance coordination around promotions, or commercial terms designed for particular purchasing volumes.
These resources could help smaller hosting providers and agencies develop focused offers without having to create every part of a campaign themselves.
For a reseller planning a campaign, advance coordination could help align customer communications, order handling, and the offer’s end date. Clear product and renewal information could also make it easier for the sales team to answer questions accurately. These are practical ways that cooperation could support a reseller’s daily work.
NiceNIC is pursuing these conversations with the aim of helping resellers compete more effectively and develop business that can continue beyond a single promotional period.
Partners can review the NiceNIC reseller program for current account levels, pricing options, and domain management tools. Existing services provide the starting point for evaluating what fits a reseller's present customer base.
Building Opportunities Beyond One Meeting
The meeting in Bali is part of NiceNIC’s broader effort to stay connected with the organizations developing and distributing domain products.
Face-to-face discussions provide space to explain customer demand, compare commercial priorities, and identify areas where further cooperation could be useful. For NiceNIC, that means bringing the needs of domain buyers and resellers into conversations about pricing, product access, and market development.
Long-term growth also depends on selecting opportunities that match actual customer use. A relevant extension, suitable pricing, and a clear reason to keep using the domain can support a more durable business relationship.
NiceNIC’s focus is on continuing to explore products with market potential and the support needed to make them useful to customers. As the domain market develops, those relationships can help the company identify new options and assess how they fit the businesses it serves.
Twenty Years of Experience, Focused on Customer Growth
NiceNIC's company history dates the brand's establishment to 2006, marking 20 years of industry experience in 2026.
Its ICANN-accredited registrar entity is NICENIC INTERNATIONAL GROUP CO., LIMITED, IANA Registrar ID 3765. Verification information and public policies are available through the NiceNIC Trust Center.
That experience informs a practical priority: give customers relevant domain choices and help resellers build competitive services around them.
The discussion with Internet Naming Co. reflects this work. NiceNIC is seeking better purchasing opportunities, broader access to domain resources, and stronger support for partners who serve customers around the world.
Businesses considering .click, .love, .food, or .diy can explore the corresponding registration pages above. Resellers with a defined campaign or larger domain requirement can contact NiceNIC to discuss their needs.
NiceNIC - Your Growth Is Our Mission.
Primary Sources
- ICANN87 official meeting website: meeting dates and location.
- Internet Naming Co. official website: registry operations and TLD management services.
- Internet Naming Co. official portfolio: listed domain extensions.
- NiceNIC company information: brand history and corporate information.
- NiceNIC reseller program: current reseller services and account options.
