ICANN Accredited Registrar Since 2006

Buy and Register Your .TOYS Domain Today

Check .TOYS domain availability, register a new .TOYS domain, search multiple names in bulk, or transfer existing .TOYS domains to NiceNIC. Built for toy stores, manufacturers, brands, collectors, game retailers, and children's product businesses.

.TOYS
Renew:  $109.99 Market $29.99 $19.99 first year
Renew:  $105.99 Basic $19.99 0% off
Renew:  $103.99 Super $19.99 0% off
Renew:  $101.99 VIP $19.99 0% off

Need lower .TOYS pricing? Upgrade account level for bulk registration and reseller pricing.

Why choose NiceNIC for .TOYS

A memorable toy brand still needs reliable domain management.

A .TOYS domain can connect product catalogs, collections, launches, ecommerce, customer support, communities, and professional email. NiceNIC supports registration, transfer, renewal, DNS, privacy where available, bulk tools, and reseller API workflows.

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Crypto Payment Support

Add funds and pay for domain services using supported crypto options such as USDT, BTC, ETH, and LTC. Automated crypto deposit recording helps account balances update quickly after successful confirmation, with no extra NiceNIC processing fee for automated deposits.

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Real Human Support

NiceNIC provides real human support, not only scripted replies. Our team can review your domain needs, explain practical options, and give account-level, transfer, bulk registration, and reseller suggestions to help your domain business grow.

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Fair Abuse Review Process

NiceNIC does not take arbitrary action against domains. Abuse reports are reviewed based on available evidence, policies, and registry requirements, with domain owners guided to review, fix, or explain reported issues where appropriate.

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2,500+ Domain Extensions

Manage .TOYS together with 2,500+ domain extensions from one NiceNIC account, including country-code, generic, and new domain extensions. This helps businesses, investors, and resellers build global domain coverage more efficiently.

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47+ Website Languages

NiceNIC supports 47+ website languages, creating a multilingual registrar experience for international users and teams. This makes domain registration, renewal, transfer, account management, and support easier across different markets.

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Reseller API for Domain Services

For hosting providers, agencies, platforms, and domain resellers, NiceNIC supports reseller API access for domain registration, renewal, transfer, DNS, account-level pricing, and custom nameserver services.

.TOYS Market Intelligence · December 31, 2025

.TOYS gives toy businesses a clear online identity.

ICANN's December 2025 registry report records 11,596 registered .TOYS domains. The extension can support toy stores, manufacturers, brands, collectors, game retailers, hobby businesses, and children's products.

📊 .TOYS registrations 11,596

Official ICANN registry total at December 31, 2025.

📈 Global registration share 0.0030%

Share of the same-period global domain total.

🎯 Global domain total 386.9M

All TLD registrations at December 31, 2025.

Q4 2025 Global TLD Registration Distribution

Four non-overlapping categories place official .TOYS registrations within the same-period global domain market.

.TOYS11,596
New gTLDs excluding .TOYS47.795M
ccTLDs145.6M
Established gTLDs193.5M
Data: ICANN .TOYS Transactions Report and DNIB Q4 2025, both as of December 31, 2025. Established gTLDs combine .COM, .NET, and other legacy gTLDs.

Why .TOYS works for toy businesses

It makes the toy and play focus clear before visitors arrive.

Immediate toy identity

.TOYS tells visitors to expect toys, games, collectibles, play products, hobby items, or children's brands.

Works across toy categories

Businesses can pair store, brand, toy type, collection, game, character, or product names with the extension.

Supports product discovery

The domain can lead to catalogs, launches, age guides, collections, ecommerce, customer support, and professional email.

.TOYS Registration History — December Snapshots

This same-source annual series shows official registered-domain totals at each December month-end.

2021
10,666
2022
10,568
2023
10,618
2024
10,586
2025
11,596
Source note: ICANN .TOYS monthly registry reports for December 2021 through December 2025. Figures are official registered-domain totals.

Public Premium .TOYS Domain Sales

Verified public .TOYS aftermarket sales with independently disclosed prices are currently unavailable.

Premium and reserved names may carry different registration and renewal prices; confirm the current quote before ordering.
Choose the right .TOYS service

Different toy projects need different .TOYS plans.

Choose a registration, transfer, renewal, DNS, bulk, or reseller workflow that matches the store, brand, collection, game, product, or client portfolio.

For toy stores and retailers

Launch a clear address for product catalogs, age guides, ecommerce, launches, and customer support.

  • Register a store or retail name
  • Connect ecommerce and email records
  • Renew before important retail seasons

For brands and makers

Present collections, product stories, safety information, retailers, launches, and trusted contact channels.

  • Build a memorable toy name
  • Protect the business identity
  • Keep product links organized

For collectors and games

Create pages for collections, games, characters, hobby events, releases, partners, and communities.

  • Use clear collection or game naming
  • Plan seasonal campaigns
  • Secure business ownership

For agencies and resellers

Manage store, brand, product, collection, game, campaign, and client domains through bulk and API workflows.

  • Search names in bulk
  • Coordinate transfers and renewals
  • Use reseller API services
Domain transfer

Move .TOYS domains to a registrar built for safe domain management.

If you already own .TOYS domains elsewhere, transfer decisions should not be based only on one renewal invoice. Check transfer eligibility, ownership access, billing reliability, support response time, API needs, and long-term domain management.

1 Unlock the domainConfirm the domain is not transfer-locked at the current registrar.
2 Get the Auth Code / EPP codeRequest the authorization code from the current registrar before starting the transfer.
3 Submit the transfer through NiceNICStart the transfer, complete payment, and monitor transfer approval status.
Bulk domain registration

Search and register multiple .TOYS domains.

Paste multiple .TOYS names, remove duplicates, review the count, and continue to bulk registration. This is useful for domain investors, brand teams, agencies, hosting providers, and resellers.

Enter domains or brand keywords

Enter one name per line, with or without .TOYS. The tool removes duplicates and prepares a clean list for bulk registration.

Reseller API

Add domain registration to your own platform.

If your business sells hosting, websites, SaaS, agency services, or brand protection packages, NiceNIC reseller APIs can support domain registration, renewal, transfer, DNS, and account management.

✓Automated registration: create domain orders from your own platform.
✓Renewal operations: reduce manual follow-up and missed renewal risk.
✓Custom name servers: support branded hosting and DNS operations.
✓Wholesale structure: build margin with a registrar relationship designed for recurring operations.
View NiceNIC API v2
# NiceNIC API v2 endpoint
# Applies to supported domain extensions, including .com, .net, .org, ccTLDs, and new gTLDs
https://api.nicenic.net/v2/

# Required headers
Authorization: username:api_secret
Content-Type: application/json

# Check domain availability across multiple extensions
curl "https://api.nicenic.net/v2/?category=domain&action=check&domains=example.com,example.net,mybrand.org" \
  -H "Authorization: username:api_secret" \
  -H "Content-Type: application/json"

# Get registration / renewal / transfer pricing for any supported extension
curl "https://api.nicenic.net/v2/?category=domain&action=get_price&domain=example.com&type=register&year=1" \
  -H "Authorization: username:api_secret" \
  -H "Content-Type: application/json"

# Change the domain value to query another TLD:
# example.com, example.net, example.org, example.ai, example.co

# Standard response format
{
  "code": 0,
  "msg": "success",
  "data": {}
}

Questions before you register or transfer a .TOYS?

Short answers for buyers checking toy use, product naming, DNS, transfer, renewal, bulk search, or reseller/API support before choosing .TOYS.

What is a .TOYS domain and who operates it?

.TOYS is a generic top-level domain operated by Binky Moon, LLC within the Identity Digital registry platform. It is relevant to toy stores, manufacturers, brands, collectors, game retailers, and children's product businesses.

Who can register a .TOYS domain?

.TOYS is generally open to individuals, businesses, and organizations worldwide, subject to name availability and registry and registrar policies.

Is .TOYS only for large toy manufacturers?

No. Independent toy shops, designers, collectors, game retailers, hobby stores, educators, and children's product businesses can also use the extension.

How should I choose a .TOYS name?

Use a short store, brand, toy type, collection, game, character, or product name. Avoid names that could confuse shoppers about another business or protected mark.

What DNS records might a toy website need?

Use valid nameservers, website and professional email records, ecommerce or payment-platform verification, analytics, security services, and marketplace integrations where applicable.

Can I transfer a .TOYS domain to NiceNIC?

Yes, when it is eligible under standard gTLD transfer rules. Unlock the domain, obtain the authorization code, and submit it through the NiceNIC transfer page.

How should a toy business protect a .TOYS domain?

Keep the domain under authorized business ownership, maintain current contacts, enable account security, protect customer and payment data, and renew before important retail seasons.

Can I compare several .TOYS names at once?

Yes. Use the availability search for one idea or prepare store, brand, toy type, collection, game, character, and product names in the bulk registration section.

Can toy businesses automate .TOYS domain management?

NiceNIC provides reseller API workflows for supported registration, renewal, DNS, transfer, and portfolio operations.

Secure the .TOYS name before someone else does.

Register a new .TOYS, transfer an existing domain, or upgrade your account level for bulk registration and reseller API use.

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