ICANN Accredited Registrar Since 2006

Buy and Register Your .SHOP Domain Today

Check .SHOP availability and register a direct, commerce-focused domain for an online store, retail brand, product catalog, direct-to-consumer business, marketplace, creator merchandise, agency project, or reseller portfolio. NiceNIC supports registration, transfer, DNS, bulk management, and reseller workflows.

.shop
Renew:  $59.99 Market $5.09 $3.39 first year
Renew:  $58.99 Basic $3.39 0% off
Renew:  $57.99 Super $3.39 0% off
Renew:  $56.99 VIP $3.39 0% off

Managing multiple stores, products, or client domains? Explore NiceNIC reseller services for bulk registration and account-level support.

Why choose NiceNIC for .SHOP

A commerce-focused domain still needs reliable registration, DNS, renewal, and portfolio support.

.SHOP is an open global gTLD created for stores, retailers, products, and ecommerce projects. NiceNIC supports availability checks, ordinary or premium-name ordering, transfers, DNS management, bulk portfolios, and reseller services for both single-store owners and multi-client teams.

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Crypto Payment Support

Add funds and pay for domain services using supported crypto options such as USDT, BTC, ETH, and LTC. Automated crypto deposit recording helps account balances update quickly after successful confirmation, with no extra NiceNIC processing fee for automated deposits.

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Real Human Support

NiceNIC provides real human support, not only scripted replies. Our team can review your domain needs, explain practical options, and give account-level, transfer, bulk registration, and reseller suggestions to help your domain business grow.

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Fair Abuse Review Process

NiceNIC does not take arbitrary action against domains. Abuse reports are reviewed based on available evidence, policies, and registry requirements, with domain owners guided to review, fix, or explain reported issues where appropriate.

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2,500+ Domain Extensions

Manage .SHOP together with 2,500+ domain extensions from one NiceNIC account, including country-code, generic, and new domain extensions. This helps businesses, investors, and resellers build global domain coverage more efficiently.

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47+ Website Languages

NiceNIC supports 47+ website languages, creating a multilingual registrar experience for international users and teams. This makes domain registration, renewal, transfer, account management, and support easier across different markets.

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Reseller API for Domain Services

For hosting providers, agencies, platforms, and domain resellers, NiceNIC supports reseller API access for domain registration, renewal, transfer, DNS, account-level pricing, and custom nameserver services.

.SHOP Market Intelligence · 2026

A globally available domain extension built around stores, products, and purchase intent.

IANA lists .SHOP as a generic top-level domain operated by GMO Registry, Inc. Current public new-gTLD tracking lists approximately 2.5 million registrations, while DNIB places .SHOP among the ten largest gTLDs by reported domain count in Q1 2026.

📊 .SHOP registrations 2.5M

Current public new-gTLD registration count through 2026.

🛍️ Best-fit use Ecommerce

For online stores, retail brands, product catalogs, DTC businesses, and merchandise.

🌐 Root zone history Since 2016

.SHOP entered the DNS root in May 2016 under GMO Registry, Inc.

Q1 2026 TLD Market Distribution with .SHOP Highlighted

This view places .SHOP within the global domain market and compares it with .COM, ccTLDs, and all remaining TLDs using DNIB Q1 2026 market data.

.SHOP2.5M
.COM163.6M
ccTLDs146.3M
Other TLDs80.1M
Source note: DNIB Q1 2026 market figures and current public .SHOP registration tracking. Values are rounded and visually scaled for customer education.

Why .SHOP can support commerce-focused domain decisions

The extension combines global eligibility, direct retail meaning, and standard gTLD registration and transfer workflows.

Open registration worldwide

Individuals and organizations can register available .SHOP names without proving local presence, an ecommerce licence, or an existing storefront.

Clear shopping intent

The word “shop” immediately signals products, retail, ordering, or merchandise and can make a store-focused address easier to understand.

Operated by GMO Registry

.SHOP is a dedicated generic top-level domain with standard transfer support and registry premium pricing for selected high-value names.

.SHOP Registration Count Snapshot Through 2026

Selected commerce and website-focused new gTLDs below use the same public nTLDStats counting method, giving buyers a consistent current-market reference.

.ONLINE
6.0M
.STORE
3.6M
.SITE
3.2M
.SHOP
2.5M
Source note: Selected 2026 nTLDStats registration count snapshots. Values use one public counting method and are rounded.

Public Premium .SHOP Domain Sales Examples

Selected verified .SHOP sales show that short retail terms, compact letter combinations, and memorable brand names can attract aftermarket demand.

Pop.shop
$28.7K
VK.shop
$25K
Ploy.shop
$13.7K
360.shop
$10.8K
Source note: DNJournal reports Pop.shop at $28,650 through Sedo in 2020, VK.shop at $25,000 through Sedo in 2020, Ploy.shop at €12,300 ($13,653) through Sedo in 2019, and 360.shop at €10,000 ($10,800) through Sedo in 2023.
Choose the right .SHOP service

Different commerce projects need different domain services.

A direct-to-consumer brand, physical retailer, creator store, and ecommerce agency will use .SHOP differently. Choose the NiceNIC service path that matches the store model, product range, and number of domains involved.

For online stores and DTC brands

Create a direct commerce address for products, checkout journeys, customer campaigns, and brand-owned storefronts.

  • Register a new .SHOP storefront name
  • Connect ecommerce and email DNS
  • Protect matching product and brand names

For physical retailers

Extend a local store online with catalogs, pickup information, seasonal promotions, bookings, or regional shopping pages.

  • Launch a dedicated online catalog
  • Configure local-store website DNS
  • Transfer an existing retail domain

For creators and product launches

Use .SHOP for merchandise, limited releases, subscription boxes, product campaigns, or a separate sales-focused landing page.

  • Search short product-led names
  • Register campaign domain batches
  • Plan renewals for recurring launches

For agencies and resellers

Manage client storefront names, product portfolios, transfers, renewals, and DNS through bulk tools and supported APIs.

  • Prepare bulk registration lists
  • Coordinate client-domain transfers
  • Review reseller API integration
Domain transfer

Move .SHOP domains to a registrar built for safe domain management.

If you already own .SHOP domains elsewhere, transfer decisions should not be based only on one renewal invoice. Check transfer eligibility, ownership access, billing reliability, support response time, API needs, and long-term domain management.

1 Unlock the domainConfirm the domain is not transfer-locked at the current registrar.
2 Get the Auth Code / EPP codeRequest the authorization code from the current registrar before starting the transfer.
3 Submit the transfer through NiceNICStart the transfer, complete payment, and monitor transfer approval status.
Bulk domain registration

Search and register multiple .SHOP domains.

Paste multiple .SHOP names, remove duplicates, review the count, and continue to bulk registration. This is useful for domain investors, brand teams, agencies, hosting providers, and resellers.

Enter domains or brand keywords

Enter one name per line, with or without .SHOP. The tool removes duplicates and prepares a clean list for bulk registration.

Reseller API

Add domain registration to your own platform.

If your business sells hosting, websites, SaaS, agency services, or brand protection packages, NiceNIC reseller APIs can support domain registration, renewal, transfer, DNS, and account management.

Automated registration: create domain orders from your own platform.
Renewal operations: reduce manual follow-up and missed renewal risk.
Custom name servers: support branded hosting and DNS operations.
Wholesale structure: build margin with a registrar relationship designed for recurring operations.
# NiceNIC API v2 endpoint
# Applies to supported domain extensions, including .com, .net, .org, ccTLDs, and new gTLDs
https://api.nicenic.net/v2/

# Required headers
Authorization: username:api_secret
Content-Type: application/json

# Check domain availability across multiple extensions
curl "https://api.nicenic.net/v2/?category=domain&action=check&domains=example.com,example.net,mybrand.org" \
  -H "Authorization: username:api_secret" \
  -H "Content-Type: application/json"

# Get registration / renewal / transfer pricing for any supported extension
curl "https://api.nicenic.net/v2/?category=domain&action=get_price&domain=example.com&type=register&year=1" \
  -H "Authorization: username:api_secret" \
  -H "Content-Type: application/json"

# Change the domain value to query another TLD:
# example.com, example.net, example.org, example.ai, example.co

# Standard response format
{
  "code": 0,
  "msg": "success",
  "data": {}
}

Questions before you register or transfer a .SHOP?

Confirm global eligibility, registry operation, premium-name pricing, ecommerce use, transfers, bulk registration, and reseller options before continuing.

Who can register a .SHOP domain?

.SHOP is open to individuals, businesses, and organizations worldwide. Ordinary registrations do not require a local address, ecommerce licence, or proof that the registrant already operates a store.

What type of website is .SHOP best suited for?

.SHOP is designed for online stores, retail brands, product catalogs, direct-to-consumer businesses, marketplaces, creator merchandise, campaign landing pages, and defensive brand registrations.

Who operates the .SHOP registry?

IANA lists GMO Registry, Inc. as the sponsoring organization for .SHOP. The extension entered the DNS root in May 2016 and is managed as a generic top-level domain.

Are some .SHOP domain names priced as premium names?

Yes. Registry-designated premium names can carry different registration, renewal, or transfer prices from standard .SHOP names. Use the live search and price section to confirm the exact price before ordering.

Does a .SHOP domain improve ecommerce search rankings automatically?

No domain extension guarantees higher rankings. A clear .SHOP name can communicate shopping intent, but search performance still depends on useful content, technical quality, reputation, links, and the overall customer experience.

Can I transfer a .SHOP domain to NiceNIC?

Yes. Unlock the domain, obtain the Auth Code or EPP Code, confirm that it is outside any applicable transfer lock, and submit the domain transfer through NiceNIC.

Can I use .SHOP for a physical store as well as an online store?

Yes. A physical retailer can use .SHOP for an online catalog, local pickup, bookings, promotions, product launches, or a dedicated commerce site, even when sales also take place offline.

Can I register multiple .SHOP domains for products or client stores?

Yes. Use the bulk domain section for product lines, campaigns, client portfolios, localized storefronts, defensive names, agencies, hosting providers, and domain investors.

Can resellers manage .SHOP domains through the NiceNIC API?

NiceNIC reseller customers can use supported API workflows for availability, registration, renewal, transfer, DNS, and portfolio management. Review the NiceNIC reseller API and confirm live product status before automated ordering.

Secure the .SHOP name before someone else does.

Register a new .SHOP, transfer an existing domain, or upgrade your account level for bulk registration and reseller API use.

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