Questions before you register or transfer a .FISH?
Short answers for buyers checking seafood or aquarium use, DNS, transfer, renewal, bulk search, or reseller/API support before choosing .FISH.
What is a .FISH domain and who operates it?
.FISH is a generic top-level domain operated by Binky Moon, LLC within the Identity Digital registry platform. It can serve fisheries, aquaculture, seafood businesses, restaurants, suppliers, conservation, aquariums, clubs, and hobbyist communities.
Who can register a .FISH domain?
.FISH is generally available to individuals, businesses, farms, restaurants, nonprofits, researchers, clubs, and organizations worldwide, subject to name availability and registry and registrar policies.
Is .FISH only for commercial seafood businesses?
No. It can also suit aquariums, conservation projects, fishing guides, clubs, researchers, educators, hobbyists, species resources, and lawful community projects.
How should I choose a .FISH domain name?
Use a short species, product, harbor, region, restaurant, farm, supplier, conservation, aquarium, or club name. Avoid misleading sourcing, certification, sustainability, or official-status claims.
What DNS records might a seafood or aquarium website need?
Use valid nameservers, website and professional email records, ecommerce or reservation verification, product feeds, location pages, memberships, donations, and analytics where applicable.
Can I transfer a .FISH domain to NiceNIC?
Yes, when the domain is eligible under standard gTLD transfer rules. Unlock it, obtain the authorization code, and submit it through the NiceNIC transfer page.
How should a fish-related business protect its domain?
Keep ownership with the authorized business or organization, enable account security, maintain current contacts, document DNS access, and renew early when the domain supports ordering, reservations, email, memberships, or public information.
Can I compare several species, product, or location names at once?
Yes. Use the availability search for one idea or prepare species, product, farm, restaurant, location, and campaign names in the bulk registration section.
Can seafood groups automate .FISH domain management?
NiceNIC provides reseller API workflows for supported registration, renewal, DNS, transfer, and portfolio operations.