Questions before you register or transfer a .DIRECTORY?
Practical answers about registry identity, use cases, availability, premium names, SEO, DNS, transfer rules, bulk search, and reseller automation.
What is a .DIRECTORY domain and who operates it?
.DIRECTORY is a descriptive new generic top-level domain for websites that organize, list, classify, or help users discover information. IANA lists Binky Moon, LLC, part of the Identity Digital group, as the sponsoring organization and identifies Identity Digital as the registration-services provider.
Can anyone register a .DIRECTORY domain?
.DIRECTORY is generally available for global domain registration and does not use a country-specific local-presence model. A requested label can still be reserved, protected, unavailable, or classified as a registry premium name, and registrants must provide accurate information and follow applicable policies.
What types of websites are a good fit for .DIRECTORY?
It is a natural fit for business listings, professional indexes, member directories, supplier catalogs, local resource hubs, school or association directories, service-finder sites, and searchable knowledge collections. The strongest names tell visitors exactly what the directory covers.
How should I choose a good .DIRECTORY domain name?
Choose a short, clear term connected to the directory's industry, location, profession, membership group, or resource category. Avoid confusing spelling and trademark conflicts, check whether the name has registry premium pricing, and make sure the renewal cost fits the project's long-term plan before using the .DIRECTORY search.
Does a .DIRECTORY domain automatically improve SEO?
No. A domain extension does not guarantee a Google or Bing ranking advantage. A relevant .DIRECTORY name can make the site's purpose clearer to users, but visibility depends on original and useful listings, crawlable site architecture, technical SEO, structured data, internal linking, authority, accuracy, and user experience.
Can I use DNS, SSL, and Business Email with a .DIRECTORY domain?
Yes. You can use standard DNS records, nameservers, subdomains, redirects, website hosting, SSL certificates, and Business Email with a .DIRECTORY domain. Confirm the required DNS records with each service provider and allow time for DNS changes to propagate.
What do I need to transfer a .DIRECTORY domain to NiceNIC?
Unlock the domain at the current registrar, obtain the Auth Code or EPP code, confirm that you can receive transfer communications, and check that the domain is eligible for domain transfer. A 60-day restriction can apply after initial registration or a recent registrar transfer.
Can I bulk-register .DIRECTORY names for categories, locations, or brand protection?
Yes. Use the bulk domain workflow to evaluate category terms, city or region versions, related service names, defensive registrations, and alternative extensions. Check every candidate for clarity, trademark risk, premium pricing, and long-term renewal cost.
Can resellers and platforms automate .DIRECTORY domain services?
Yes. NiceNIC supports reseller accounts and domain reseller API v2 for availability checks, registration, renewal, transfer, and domain-management workflows. This can help agencies, hosting providers, and directory-building platforms serve multiple customers more efficiently.