In an attempt to protect their names and brands from porn entrepreneurs, many universities decided to secure and acquire .XXX domain names related to their names. Here is a list with some of the universities who decided to prevent others from exploiting their trademarks and registered .XXX domains:
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1. East Carolina is one of those universities who wished to keep pornographers from tainting their brands. East Carolina Univeristy itself registered a total of eight .XXX domain names, such as eastcarolina.xxx, ecu.xxx, eastcarolinauniversity.xxx, eastcarolinauniversitypirates.xxx and leojenkinscancercenter.xxx.
2. Penn State University made the decision to buy multiple .XXX domain names: Penn State, PSU, Nittany Lions and The Pennsylvania State University.
3. Illinois State University acquired three .XXX domain names: IllinoisState.XXX , RedBirds.xxx and StateYourPassion.xxx.
4. The University of Notre Dame decided to protect the school's trademarks from being used by pornographers and registered four domain names. The University spent $1,319.96 for notredame.xxx, universityofnotredame.xxx, fightinirish.xxx and domer.xxx.
5. The University of Michigan registered three .xxx domains.None of the .XXX domain names will be used by the Michigan University.
6. The University of Kansas also decided to keep its brands porn-free and has acquired .XXX domain names, such as KUGirls.xxx and KUNurses.XXX. The University of Kansas spent $3,000 for these .XXX domain names.
7. BYU manage to register so far BYU.XXX and BrighamYoungUniversity.XXX.
8. The University of texas manage to register so far TexassPorts.xxx,TexasBoxOffice.xxx and Hookemhorns.xxx domain names.
9. The University of Colorado registered 27 .XXX domain names. Some of the .XXX domains acquired by the University of Colorado include CU.XXX, Buffs.XXX, GoldenBuffaloes.XXX and UniversityOfColorado.XXX.
Why Defensive .XXX Registration Still Matters for Brand Owners
The examples above show a simple point: some domains are registered not because the owner plans to build a website, but because the name itself carries brand value. For universities, companies, charities, public organizations, and well-known brands, defensive domain registration can reduce the chance of unwanted association, user confusion, or third-party misuse.
Before deciding whether to register a .XXX domain, brand owners should check the exact brand name, common abbreviations, product names, campaign names, and possible variations. If multiple names are involved, a bulk domain search can make the review faster.
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10. The Central Michigan University acquired CMich.xxx and Cmuchippewas.xxx and ThisisCentral.xxx domain names.
11. The Grand Valley State University registered GVSU.xxx domain name to block it from the use by others. The University stated that they don't want to make use of the domain.
12. Temple University has snapped up two .xxx domain names in an effort to prevent pornographers from exploiting the univeristy's name .Temple University acquired Temple.XXX and TempleUniversity.XXX domain names.
13. OU have purchased .XXX domain names,including OUhsc.xxx, OklahomaSooners.xxx and Oumedicine.xxx .However, it seems that OU purchased many more .xxx domain names ,but a list of .XXX domains owned by OU is not available at the time.
14. Virginia Tech managed to secure three .XXX domain names for ten years. The University spent $1,000 to secure Hokies.xxx, virginiatech.xxx and virginiapolytechnicinstituteandstateuniversity.xxx.
15. Brown University registered two .XXX domains : BrownU.xxx and BrownUniv.xxx.
16. Carnegie Mellon also registered .XXX domain names related to their names.
The list of Universities who rushed to snap up .XXX domain names is much longer.
Should Your Organization Register a .XXX Domain?
Not every brand needs to register every extension. But if your name is well-known, sensitive, frequently copied, or important to your public reputation, checking .XXX availability can be a practical first step. Many defensive registrations are made simply to prevent others from using a confusing or damaging domain name.
With NiceNIC, you can search .XXX domains, compare available names, register domains for brand protection, and manage related extensions from one account.
Check your brand before someone else does. Search your brand name, abbreviation, product name, or organization name under .XXX and related extensions.
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